Elle has put together a list of all the fashion brands that are trying to connect to their fans virtually. As Elle puts it:

fashion brands, used to offering seasonal inspiration when it comes to our wardrobes, are now channelling their creativity elsewhere and inspiring us in new ways. From live-streamed cooking classes to celebrity Q&As, as well as podcasts to play while we fire off emails, here are all the ways to connect with your favourite brands during lockdown.

Lacoste is one of the brands trying to connect by inviting their Instagram followers to showcase their creativity with its #crocodraw project, asking followers to draw or handcraft their own Lacoste crocodile. The rule is simple: create your own crocodile by drawing or handcrafting and post on Instagram stories or feeds with @Lacoste and #CrocoDraw. Winners will be announced on their Instagram over the coming days and will win a special prize.

Content retrieved from: https://www.elle.com/uk/fashion/trends/g32065577/interactive-fashion-workshops/.