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Lacoste Unveils New Clothing Line Celebrating the Los Angeles Olympics

Lacoste has unveiled a new clothing range celebrating the 1984 Los Angeles Olympics. The new line is a result of a three year licensing agreement the IOC has signed with Lacoste. According to According to the IOC press release:

The “LA 84” range was unveiled … at a party held at the Lacoste boutique in Los Angeles. 

In becoming the third apparel collection to celebrate the graphic legacy of an iconic Olympic Games edition, the Los Angeles range joins the limited-edition Grenoble 1968and Mexico City 1968 lines designed by Lacoste and launched last year under a licensing partnership to create co-branded collections around four past Olympic Games. 

Memories of the look and feel of Los Angeles 1984, an edition of the Games that set new standards in large-scale graphic design with its arrangements of stars and stripes set against vibrant colours, are evoked by the new Lacoste range. The key element of the new collection is the “Star in Motion” symbol from the official Los Angeles 1984 Games emblem.  

https://www.olympic.org/news/lacoste-unveils-los-angeles-1984-olympic-heritage-collection

Further coverage of the line’s launch can be found at AroundTheRings.com