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Lacoste’s 80th Anniversary Brand Show in Manila

As part of its 80th anniversary celebration, Lacoste is unveiling a unique “cubist” brand show in Manila. It will be on display at the Shangri-La Plazas East Atrium from January 10-12 and January 14-16, 2014. According to Business World Weekender, the display consists of three cubes containing photos and artifacts from the company’s history:

The first cube showcases the iconic polo shirt, with a carefully curated collection of polos over the years, including the Holiday Collector’s Series, where each year since 2006, the brand features guest artists to reimagine the classic polo. A film loop tell the story of the iconic L.12.12 polo shirt, the brand’s evolution through the decades, and the Polo of the Future.

The second cube contains a cabinet of Crocodile Curiosities: the various shapes and sizes, colors and contexts that the Lacoste crocodile logo has adopted and adapted to over the decades during its natural evolution.

The third cube houses a collection of images from the brand archives with film clips of current Creative Director Felipe Oliveira Baptista and Design Director Christophe Pillet. Outside the cube, a window showcases tennis dresses from the 1970s when the brand started seriously producing women’s sportswear.

I’m hoping the display comes to California some time, so I can see it, myself.