Lacoste Launching New Ad Campaign With Tag Line “Life Is A Beautiful Sport”

Lacoste previewed its new ad campaign, with the tag line “Life is a Beautiful Sport,” at a party held last Friday as part of Paris men’s fashion week. The campaign premiers on French television on February 7 the same day as the opening ceremony of the Winter Olympics in Sochi, because French athletes will be wearing outfits designed by Lacoste during the ceremony.

Life is a Beautiful Sport

You can read more details about the campaign launch at Women’s Wear Daily.