Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Lacosted In-Depth Coverage of Lacoste Style Fashion and Business ## Sitemaps - [XML Sitemap](https://www.lacosted.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [How To Detect A Fake Women's Lacoste Bag in 2026](https://www.lacosted.com/2020/how-to-detect-a-fake-womens-lacoste-bag/) - Here's a simple here's a simple step-by-step process for detecting whether the women's Lacoste tote bag or purse you are buying is a genuine Lacoste or a cheap fake. Updated for 2026. - [How To Identify A Fake Lacoste Polo Shirt in 2026](https://www.lacosted.com/2020/how-to-tell-a-fake-lacoste/) - Don't be fooled by counterfeit Lacoste items for sale on the internet. Here's a detailed guide on how to detect if a Lacoste polo shirt is genuine in 2026. - [How To Identify Fake Lacoste Sneakers in 2026](https://www.lacosted.com/2020/how-to-identify-fake-lacoste-sneakers/) - How to tell whether the Lacoste sneakers you've bought are fake, by checking the signs that allow you to identify counterfeit Lacoste shoes. - [Lacoste has appointed Marc Martin as the new Wholesale Director for the Germany, Austria, Switzerland and Scandinavian regions](https://www.lacosted.com/2025/lacoste-has-appointed-marc-martin-as-the-new-wholesale-director-for-the-germany-austria-switzerland-and-scandinavian-regions/) - Lacoste has appointed Marc Martin as the new Wholesale Director for the DACH (Germany, Austria, Switzerland) and Scandinavian regions, effective January 1, 2025. Christoph Weller, Lacoste's DACH CEO, announced this on LinkedIn, highlighting Martin's extensive experience in the shoe and fashion industry, which includes roles at Ecco, Clarks, Timberland, and Gabor Footwear (Camel Active). In - [Lacoste Embraces Artisanal Craftsmanship with Maison Chateau Rouge and Maison Lemarié Collaborations](https://www.lacosted.com/2024/lacoste-embraces-artisanal-craftsmanship-with-maison-chateau-rouge-and-maison-lemarie-collaborations/) - Lacoste is charting new territory through two striking collaborations: one with Maison Chateau Rouge and another with Maison Lemarié. - [Lacoste's New London Flagship Faces the Crocodile Challenge](https://www.lacosted.com/2024/lacostes-new-london-flagship-faces-the-crocodile-challenge/) - Lacoste's new London flagship store struggles as the overall brand continues to lose money in the United Kingdom raising questions about their retail strategy. - [Lacoste Wins Trademark Dispute With Chinese Crocodile International Brand in India](https://www.lacosted.com/2024/lacoste-wins-trademark-dispute-with-chinese-crocodile-international-brand-in-india/) - In a significant legal victory, the Delhi High Court ruled in favor of Lacoste, barring the Hong Kong-based fashion brand Crocodile International from using a logo in India that closely resembled Lacoste's iconic crocodile emblem. This decision concluded a 23-year-long legal battle, underscoring Lacoste's commitment to protecting its brand identity in the Indian market. Despite - [Lacoste Loses Trademark Dispute with Crocodile in the Philippines](https://www.lacosted.com/2024/lacoste-loses-trademark-dispute-with-crocodile-in-the-philippines/) - After two decades of legal battles, the Supreme Court of the Philippines ruled in favor of Singapore-based Crocodile International, rejecting Lacoste’s claim that the Crocodile logo was too similar to its iconic right-facing crocodile emblem. Lacoste, a French fashion brand, had argued since 2004 that the similarities between the two logos, particularly the crocodile figure, - [Lacoste and CLOT Unite for a Cultural Fusion in the Fall/Winter 2024 Collection](https://www.lacosted.com/2024/lacoste-and-clot-unite-for-a-cultural-fusion-in-the-fall-winter-2024-collection/) - Lacoste and CLOT Unite for a Cultural Fusion in the Fall/Winter 2024 Collection blending Eastern and Western influences into a harmonious fashion statement. - [Lacoste Will Return To The Paris Runway in September](https://www.lacosted.com/2024/lacoste-will-return-to-the-paris-runway-in-september/) - Lacoste is set to make a grand return to the Paris runway this September after a 13-year stint in New York. This move aligns with the brand’s 85th anniversary celebrations, signaling a renewed focus on its French heritage and identity as an elegant casualwear brand. The September show will debut Lacoste’s Spring/Summer 2018 collection and - [Lacoste's Pre-U.S. Open Party: A Fusion of Tennis and Fashion](https://www.lacosted.com/2024/lacostes-pre-u-s-open-party-a-fusion-of-tennis-and-fashion/) - Before the U.S. Open officially kicked off, Lacoste threw a stylish pre-tournament party on August 23 at Dumbo House in New York. The evening blended sports and fashion, with the rooftop pool transformed into a faux tennis court overlooking the East River. The event featured tennis stars like Novak Djokovic, Ugo Humbert, and Grigor Dimitrov, - [Lacoste Turkey Partners with GardeRobe AI for Online Shopping](https://www.lacosted.com/2024/lacoste-turkey-partners-with-garderobe-ai-for-online-shopping/) - Lacoste Turkey, part of Eren Group, is partnering with GardeRobo AI to enhance its online shopping experience. The pilot program on Lacoste Turkey’s website will use AI to offer personalized outfit recommendations, improving customer engagement and increasing order value. The platform automates product recommendation updates, saving significant time for the digital merchandising team. GardeRobo’s Total - [Adrien Brody is the New Face of Lacoste](https://www.lacosted.com/2012/adrien-brody-is-the-new-face-of-lacoste/) - Lacoste announced today that Adrien Brody would be the new face of their spring collection. - [Tennis Ace Gregor Dimitrov is Lacoste's New Underwear Model](https://www.lacosted.com/2024/tennis-ace-gregor-dimitrov-is-lacostes-new-underwear-model/) - Grigor Dimitrov, previously an ambassador for Nike, has now become the face of Lacoste's new underwear range - [Lacoste's Continued Partnership with the ATP Tour: A Blend of Style and Sportsmanship](https://www.lacosted.com/2023/lacostes-continued-partnership-with-the-atp-tour-a-blend-of-style-and-sportsmanship/) - Lacoste, the renowned French sportswear brand, has once again demonstrated its commitment to tennis by renewing its partnership with the ATP Tennis Tour. - [Lacoste has opened a new boutique at Singapore Changi Airport Terminal 4](https://www.lacosted.com/2023/lacoste-has-opened-a-new-boutique-at-singapore-changi-airport-terminal-4/) - Lacoste has recently opened a new boutique at Singapore Changi Airport Terminal 4, in collaboration with King Power Group - [Lacoste Collaboration With K-Pop Group ITZY Causes Excitement!](https://www.lacosted.com/2023/lacoste-collaboration-with-k-pop-group-itzy-causes-excitement/) - The recent collaboration between the K-pop group ITZY and the iconic French brand Lacoste has created significant excitement in the fashion world. - [How To Detect Fake Ralph Lauren Polo Sneakers And Shoes](https://www.lacosted.com/2023/how-to-detect-fake-ralph-lauren-polo-sneakers-and-shoes/) - Counterfeit products are an issue across various brands, and Ralph Lauren sneakers are no exception. Identifying fake Ralph Lauren sneakers involves a combination of visual inspections and comparisons to authentic products. - [High Snobiety On The Meaning of Lacoste's New Lineshot Line of Sneakers](https://www.lacosted.com/2023/high-snobiety-on-the-meaning-of-lacostes-new-lineshot-line-of-sneakers/) - In a recent article, High Snobiety discusses Lacoste's innovative approach in transforming tennis wear with its new sneaker product, the Lineshot. - [Women's Wear Daily Publishes A Summary of Lacoste's Year](https://www.lacosted.com/2023/womens-wear-daily-published-a-summary-of-lacostes-year/) - In an article entitled "Lacoste Tails Off Anniversary Year With Lemarié and The Sandbox Collaborations", Women's Wear Daily discusses Lacoste's initiatives to celebrate its 90th anniversary, highlighting collaborations and future plans. Key points include: Lemarié Collaboration: Lacoste collaborated with Maison Lemarié, a Chanel-owned atelier, creating an eight-piece capsule to be exhibited at Lacoste Arena in - [Lacoste Launches New Collaboration with Sporty & Rich](https://www.lacosted.com/2023/lacoste-launches-new-collaboration-with-sporty-rich/) - Lacoste, has joined forces with Sporty & Rich, to introduce a unique collection that revives Lacoste's signature styles from the 1970s and 1980s. - [Lacoste Celebrates New Flagship Store in London](https://www.lacosted.com/2023/lacoste-celebrates-new-flagship-store-in-london/) - French sportswear brand Lacoste recently opened a new flagship store on Regent Street in London. The new store replaces the previous flagship in Knightsbridge and spans two floors with 9,700 square feet of space, featuring 4,000 pieces on display. The brand celebrated the launch with an immersive event that took guests on a journey to - [Lacoste Announces New Creative Design Director](https://www.lacosted.com/2023/lacoste-announces-new-creative-design-director/) - Lacoste recently announced that Pelagia Kolotouros will be taking over as its new Creative Design Director [1][2], replacing outgoing Creative Director Louise Trotter who left after nearly four years in the role [3]. Kolotouros is an experienced fashion designer and has previously worked with brands such as Balmain, Balenciaga, and Chloé. She will be responsible for overseeing - [PETA Charges Lacoste With Using Inhumanely Sourced Duck Down](https://www.lacosted.com/2022/peta-charges-lacoste-with-using-inhumanely-source-down/) - PETA Australia has charged Lacoste and other brands of using inhumanely sourced duck feathers known as "down" from Vietnam. - [Lacoste Releases New L005 Tennis Shoe](https://www.lacosted.com/2022/lacoste-releases-new-l005-tennis-shoe/) - Lacoste releases L005 tennis shoe, a fresh addition to the L family, and the new little sibling of the adored L001 shoe - [Lacoste Official Sponsor for Season 5 of the Hit TV Show Street Dance of China](https://www.lacosted.com/2022/lacoste-official-sponsor-for-season-5-of-the-hit-tv-show-street-dance-of-china/) - In an attempt to capitalize on the Street Dancing fad in China, Lacoste has become the official sponsor for season 5 of the hit TV show Street Dance of China. - [Meniscus Magazine Posts Photo Gallery From Lacoste Spring 2015 Fashion Week Show](https://www.lacosted.com/2022/meniscus-magazine-posts-photo-gallery-from-lacoste-spring-2015-fashion-week-show/) - Not quite vintage Lacoste, but it still seems a long time ago. Meniscus Magazine has published a photo gallery of backstage shots from the 2015 Lacoste Spring 2015 fashion week show. You can see the shots here. - [Lacoste And Goop Release A Royal Tenenbaum's Inspired Collaboration](https://www.lacosted.com/2022/lacoste-and-goop-release-a-royal-tenenbaums-inspired-collaboration/) - Lacoste and Gwyneth Paltrow's Goop brand have released a collaboration inspired by Paltrow's Royal Tenenbaum's character Margot Tenenbaum's striped Lacoste dress. - [Lacoste Collaborates With Uncle Paulie's Deli in Los Angeles](https://www.lacosted.com/2021/lacoste-collaborates-with-uncle-paulies-deli-in-los-angeles/) - Lacoste has released a clothing line in collaboration with Uncle Paulie's Deli in Los Angeles. - [Lacoste Partners With The Ellen McArthur Foundation](https://www.lacosted.com/2021/lacoste-partners-with-the-ellen-mcarthur-foundation/) - Lacoste and four other fashion companies have partnered with the Ellen McArthur Foundation in support of their fashion initiatives: The Foundation’s work on Fashion started back in 2017 and brought together leaders from across the fashion industry to work with cities, philanthropists, NGOs, and innovators to create a circular economy for clothes. Make Fashion Circular - [Ralph Lauren reported better than expected second quarter 2022 results](https://www.lacosted.com/2022/ralph-lauren-reported-better-than-expected-second-quarter-2022-results/) - Ralph Lauren reported better than expected second quarter 2022 results. From the press release: Ralph Lauren Corporation (NYSE:RL), a global leader in the design, marketing, and distribution of luxury lifestyle products, today reported earnings per diluted share of $2.18 on a reported basis and $2.23 on an adjusted basis, excluding restructuring-related and other net charges - [Samsung and Lacoste Collaborate on Flip Phone Cases](https://www.lacosted.com/2022/samsung-and-lacoste-collaborate-on-flip-phone-cases/) - Lacoste and Samsung have collaborated to create an eco-friendly, Lacoste branded case for the Samsung Galaxy Flip 4 that's available in four colors: Graphite, Blue, Lavender, and Rose Gold. - [Ralph Lauren Teams Up With Fortnite](https://www.lacosted.com/2022/ralph-lauren-teams-up-with-fortnite/) - Ralph Lauren's team-up with Fortnite includes real world Fortnite branded Ralph Lauren polo shirts and an in-game tournament - [Lacoste Congratulates Novak Djokovic On His Wimbledon Win](https://www.lacosted.com/2022/lacoste-congratulates-novak-djokovic-on-his-wimbledon-win/) - Lacoste's decision to stand by Novak Djokovic despite his anti-vaccine stance paid off when Djokovic won his twenty-first grand slam at Wimbledon. In celebration Lacoste sent off the following email: And Lacoste is celebrating with a new sale on Tennis Gear. - [Lacoste Name Venus Williams As New Global Brand Ambassador](https://www.lacosted.com/2022/lacoste-name-venus-williams-as-new-global-brand-ambassador/) - Lacoste has named Venus Williams their new Global Brand Ambassador. From the press release: Bold, committed, entrepreneurial, passionate about fashion and founder of lifestyle brand EleVen, tennis champion Venus Williams embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter. This wardrobe, imbued with the brand’s strong fashion DNA, is part of - [Louise Trotter Discusses Her Lacoste Fall/Winter 2021 Collection](https://www.lacosted.com/2021/louise-trotter-discusses-her-lacoste-fall-winter-2021-collection/) - HypeBae has a interview with Louise Trotter in which she discusses her new Fall/Winter Collection for Lacoste. In the interview, she discusses what was the inspiration behind the new collection: On a very basic level, I wanted to create a collection that took into consideration how we live our lives today, with blurred lines between - [Fiona Ferro Signs Endorsement Deal With Lacoste](https://www.lacosted.com/2021/fiona-ferro-signs-endorsement-deal-with-lacoste/) - According to Tennis Now, the French tennis pro Fiona Ferro has signed an endorsement deal with Lacoste: "Lacoste was my first partner and the first brand that believed in me when I was 10 years old," Ferro said. "Today I am proud to be able to wear the crocodile on the world tour again. It’s - [Stock Analysts Project Growth For Ralph Lauren Corporation](https://www.lacosted.com/2021/stock-analysts-project-growth-for-ralph-lauren-corporation/) - According to Director's Talks Interviews, the consensus view is for increased growth for Ralph Lauren Corporation: [Ralph Lauren] ticker code (RL) now have 16 analysts in total covering the stock. The consensus rating is ‘Buy’. The target price ranges between 145 and 92 with a mean TP of 125.34. Now with the previous closing price - [Lacoste Introduces New "Eco-Friendly," "Closed Loop" Polo Shirt](https://www.lacosted.com/2021/lacoste-introduces-new-eco-friendly-closed-loop-polo-shirt/) - If you are into buzz words, you will love Lacoste's new "Eco-Friendly," "Closed-Loop" polo shirt of which no two are identical. - [Lacoste Expanding E-Commerce Coverage To Kuwait, Qatar and Egypt](https://www.lacosted.com/2021/lacoste-expanding-e-commerce-coverage-to-kuwait-qatar-and-egypt/) - Esquire reports that Lacoste is expanding its e-commerce coverage in the Middle East and the Gulf - [Lacoste Joins The Boycott of Mohair](https://www.lacosted.com/2021/lacoste-joins-the-boycott-of-mohair/) - Live Kindly, reports that Lacoste has joined the PETA inspired boycott of mohair by the fashion industry - [Obert Gutu Loves Lacoste Perfume](https://www.lacosted.com/2020/obert-gutu-loves-lacoste-perfume/) - Zimbabwean politician Obert Gutu apparently loves Lacoste perfume - [Lacoste And French Advertising Company BETC Are Collaborating to Promote French Charity Apprentis d’Auteuil](https://www.lacosted.com/2020/lacoste-and-french-advertising-company-betc-are-collaborating-to-promote-french-charity-apprentis-dauteuil/) - Lacoste and French advertising company BETC are working together to promote Apprentis d’Auteuil, a French association that has been working since 1866 for the education, training, and social and professional integration of young people throughout France - [Deciphering The Information on a Genuine Lacoste Price Tag](https://www.lacosted.com/2020/deciphering-the-model-number-on-a-lacoste-price-tag/) - A useful way to detect a fake Lacoste shirt is to look at the label and price tag. If you buy a legitimate Lacoste shirt, its price tag should have a model number, made up of 4 parts. Here's how to decipher the numbers. - [More Than Half A Century After Catherine Lacoste Won The US Women's Open, An Amateur May Win It Again](https://www.lacosted.com/2020/more-than-half-a-century-after-catherine-lacoste-won-the-us-womens-open-an-amateur-may-win-it-again/) - The last amateur to win the US Women's open was Rene Lacoste's daughter Cathering Lacoste in 1967. Now, there's a chance that an amateur may win the 2020 US Women's Open again. It has been 53 years since an amateur has won the U.S. Women’s Open. That could change this weekend. More than half a - [Lacoste's Semi-Annual Sale On Outwear](https://www.lacosted.com/2020/lacoste-black-friday-deals/) - Just in time for Christmas shopping, Lacoste is now running a semi-Annual sale with thirty to fifty percent off. - [The Ralph Lauren Polo Shirt](https://www.lacosted.com/2020/the-ralph-lauren-polo-shirt/) - I've always had a weakness for Ralph Lauren polo shirts. In my mind, they are the only real competitor for Lacoste polo shirts. So, I've written this post on the history of Ralph Lauren polo shirts. - [Lacoste Opens New Store At The Icon Outlet At The O2 in London](https://www.lacosted.com/2020/lacoste-opens-new-store-at-the-icon-outlet-at-the-o2-in-london/) - Lacoste announced that it is opening a new store at the Icon Outlet at the O2 in London - [New Lacoste Men's Grad Vulc TSP Fashion Sneakers](https://www.lacosted.com/2016/new-lacoste-sneakers/) - Note: Worried that the Lacoste sneaker you bought is fake? Check out my post on detecting counterfeit Lacoste sneakers. Just got some new Lacoste Men's Grad Vulc TSP Fashion Sneakers. - [Marc Hare To Be Product Lead For Lacoste Footwear](https://www.lacosted.com/2018/marc-hare-to-be-product-lead-for-lacoste-footwear/) - Marc Hare is the new product director of the Lacoste Footwear Joint Venture with Pentland - [Lacoste Releases New Carnaby Evo Sneaker](https://www.lacosted.com/2018/lacoste-release-new-carnaby-evo-sneaker/) - Lacoste has released a new version of their timeless and classic Carnaby Evo Sneaker. - [Back To The Future: Lacoste's Revamp Of The Iconic M85 Sneaker](https://www.lacosted.com/2018/back-to-the-future-lacostes-revamp-of-the-iconic-m85-sneaker/) - The M85 was the first sneaker that Lacoste ever released way back in 1985. Now, they're releasing a revamped version - [More Fake Lacoste Seized in South Africa](https://www.lacosted.com/2018/more-fake-lacoste-seized-in-south-africa/) - In early November, authorities in South African Customs officials seized a large amount of fake Lacoste shoes. Here's their statement on the issue: SARS Customs officials intercepted suspected counterfeit clothing and shoes valued at approximately R10 722 364 in the Western Cape over the weekend. The incident happened during a special high-visibility operation at Rawsonville Weighbridge - [The Lacoste Carnaby Evo Sneaker Is My New Favorite Shoe](https://www.lacosted.com/2020/the-lacoste-carnaby-evo-sneaker-is-my-new-favorite-shoe/) - The Lacoste Carnaby Evo Sneaker is my new favorite shoe. First released in the 1980s, and recently renewed, it is comfortable as hell, but also works well as a complement to any outfit from jeans and a t-shirt to a suit. - [Lacoste and Concepts Collaborate On A New Collection](https://www.lacosted.com/2020/lacoste-and-concepts-collaborate-on-a-new-collection/) - Lacoste and Concepts have announced the release of a new, collaborative collection on both apparel and sneakers - [Lacoste Launches New Court Drive Sneaker](https://www.lacosted.com/2020/lacoste-launches-new-court-drive-sneaker/) - Lacoste is launching a new Court Drive sneaker this Fall. According to Lacoste, "the brand new Court Drive trainer was made to enhance your freedom of movement." - [Lacoste Un Crocodile Sweater](https://www.lacosted.com/2020/lacoste-un-crocodile-sweater/) - I love the Lacoste Un Crocodile Sweaters. but they are long gone from the Lacoste Store. Now, I'm keeping an eye out now fo see if I can find a used one somewhere on Ebay. Or, you can just look at all the other Lacoste Sweaters. As Lacoste puts it, "All the signs of Lacoste are - [Lacoste Extends Its Partnership With ATP Tennis Tour](https://www.lacosted.com/2020/lacoste-extends-its-partnership-with-atp-tennis-tour/) - Lacoste's emphasis on tennis continues with the ATP Tour announcing that Lacoste and ATP have extended their partnership for multiple years - [Lacoste x National Geographic: Lacoste Collaborates with National Geographic On New Line Of Eco-Friendly Clothing](https://www.lacosted.com/2020/lacoste-x-national-geographic-lacoste-collaborates-with-national-geographic-on-new-line-of-eco-friendly-clothing/) - Continuing in a series of collaborations released this year, Lacoste is now collaborating on a new Econ-friendly line with National Geographic. - [Loic Prigent Interviews Louise Trotter, Lacoste's Creative Director](https://www.lacosted.com/2020/loic-prigent-interviews-louise-trotter-lacostes-creative-director/) - Loic Prigent has an interview with Louise Trotter, Lacoste's Creative Director. You can see the video of it on Loic's Youtube Channel. - [Lacoste Renews Promotional Contract With Daniil Medvedev](https://www.lacosted.com/2020/lacoste-renews-promotional-contract-with-daniil-medvedev/) - "Lacoste is proud to announce the renewal of the contract with rising tennis star Daniil Medvedev until 2026" - [New York Times Has A Story On The "Four Musketeers"](https://www.lacosted.com/2020/new-york-times-has-a-story-on-the-four-musketeers/) - The New York Times has an article on the four French tennis players known as the "Four Musketeers" of whom the most famous is René Lacoste - [Lacoste's Spring 2021 Ready To Wear Collection](https://www.lacosted.com/2020/lacostes-spring-2021-ready-to-wear-collection/) - Lacoste premiered its Spring 2021 Ready To Wear Collection this week. It continues Lacoste's recent emphasis on "street style" and re-casting designs from Lacoste's long history. - [Lacoste Launches New Clothing Line To Benefit Florida Everglades](https://www.lacosted.com/2020/lacoste-launches-new-clothing-line-to-benefit-florida-everglades/) - Lacoste has launched a new clothing line to benefit the Florida Everglades featuring a unique green color created by Lacoste in collaboration with the Pantone Color Institute - [Lacoste Owner Maus Frères Has Named Thierry Guibert Chief Executive Officer](https://www.lacosted.com/2020/lacoste-owner-maus-freres-has-named-thierry-guibert-chief-executive-officer/) - Thierry Guibert, who is currently CEO of Lacoste, has been promoted to be CEO of Maus Frères, the company that owns Lacoste and many other fashion brands. - [Lacoste Fall/Winter Collection Is Now Available For Purchase](https://www.lacosted.com/2020/lacoste-fall-winter-collection-is-now-available-for-purchase/) - The new Lacoste Fall/Winter collection is now available for purchase in the Lacoste store. - [French Fashion Houses FusalP and Chloe Collaborate On New Ski Wear Collection](https://www.lacosted.com/2020/french-fashion-houses-fusalp-and-chloe-collaborate-on-new-ski-wear-collection/) - Fusalp, the French fashion house, owned by Lacoste heirs Sophie and Phillipe Lacoste since 2013, is collaborating with the equally venerable Chloe on a ski wear collection - [Lacoste Coming To Palm Beach Outlets](https://www.lacosted.com/2020/lacoste-coming-to-palm-beach-outlets/) - Palm Beach Outlets has announced the fall opening of Lacoste Outlet ... The Lacoste Outlet will be across from Coach Outlet. - [Lacoste Keeps Expanding Their Selection Of Masks](https://www.lacosted.com/2020/lacoste-keeps-expanding-their-selection-of-masks/) - As the Covid-19 crisis drags on and on and on, Lacoste keeps expanding their selection of masks in their mask store. - [Lacoste Autumn/Winter Fashion Show](https://www.lacosted.com/2020/lacoste-autumn-winter-fashion-show/) - Held at the Tennis Club de Paris, the Lacoste Autumn Winter 2020 runway show is the third act in creative director Louise Trotter’s intimate dialogue with the bold spirit of René Lacoste. - [Lacoste To Be Included In Amazon's New $4.99 Per Month Personal Shopping Service For Men](https://www.lacosted.com/2020/lacoste-to-be-included-in-amazons-new-4-99-per-month-personal-shopping-service-for-men/) - According to Techcrunch, Amazon is launching a new personal shopping service aimed at men and Lacoste will be one of the included brands. - [Lacoste Cuts Ties With Rappers Moha La Squale and Romeo Elvis Over Sexual Assault Allegations](https://www.lacosted.com/2020/lacoste-cuts-ties-with-rappers-moha-la-squale-and-romeo-elvis-over-sexual-assault-allegations/) - The Jakarta Post reports that Lacoste has cut ties with rappers Moha La Squale and Romeo Elvis over accusations of sexual assault - [Lacoste and Mastermind JAPAN Collaborate on "Underground Tennis" Collection](https://www.lacosted.com/2020/lacoste-and-mastermind-japan-collaborate-on-underground-tennis-collection/) - Lacoste and Mastermind JAPAN are collaborating on a new "Underground Tennis" collection with a black Lacoste logo and Mastermind's skull and crossbones logo - [Lacoste Collaboration with Chinatown Market Announced](https://www.lacosted.com/2020/lacoste-collaboration-with-chinatown-market-announced/) - Lacoste has announced a new collaboration with Chinatown Market. The collection will be available September 7th for purchase. - [Fake Lacoste Shirts Seized in Vietnam](https://www.lacosted.com/2020/fake-lacoste-shirts-seized-in-vietnam/) - VN Express reports that a large number of fake Lacoste shirts have been seized in Vietnam - [Lacoste's New Collaboration With Ysy Celebrates Novak Djokovic](https://www.lacosted.com/2020/lacostes-new-collaboration-with-ysy-celebrates-novak-djokovic/) - Yahoo Sports reports that Lacoste is launching a new collection in collaboration with the Artist Yay that celebrates Novak Djokovic: - [Lacoste L.12.12 Facemasks Are Back!](https://www.lacosted.com/2020/lacoste-l-12-12-facemasks-are-back/) - The Lacoste L.12.12 Face masks are back in stock, and available at the Lacoste store. This new version has an American flag crocodile logo like the 4th of July Polo Shirt. - [Spanish Actor Arón Piper Stars in Lacoste Underwear Campaign](https://www.lacosted.com/2020/spanish-actor-aron-piper-stars-in-lacoste-underwear-campaign/) - Arón Piper, the Spanish thriller teen drama Elite strips down to his underwear for Lacoste’s latest campaign - [Lacoste Introduces New Men's Fragrance Called "Match Point"](https://www.lacosted.com/2020/lacoste-introduces-new-mens-fragrance-called-match-point/) - Lacoste has unveiled its new fragrance for me, Match Point, characterised by green notes and a woody base. - [Lacoste Launches The Roland - Garros Eyewear Collection](https://www.lacosted.com/2020/lacoste-launches-the-roland-garros-eyewear-collection/) - Lacoste forges a partnership of excellence with the iconic Roland-Garros brand resulting in a new range of sunglass frames - [Lacoste Releases New "Made In France" Collection](https://www.lacosted.com/2020/lacoste-releases-new-made-in-france-collection/) - Lacoste has released a new "Made in France" collection that claims to combine elegance and respect for the environment by using only organic cotton grown with minimal pesticides. - [Lacoste Among Firms Accused Of Buying From Vendor Facing US Xinjiang Sanctions](https://www.lacosted.com/2020/lacoste-among-firms-accused-of-buying-from-vendor-facing-us-xinjiang-sanctions/) - According to the Financial Times, Lacoste is among a group of companies that is accused of buying from a Chinese vendor facing US sanctions for using forced labor from Xinjiang - [Lacoste Among The Companies Accused Of Using Slave Labor in China](https://www.lacosted.com/2020/lacoste-among-the-companies-accused-of-using-slave-labor-in-china/) - Lacoste charged with using Chinese Slave Labor in manufacturing gloves by Human Rights groups. - [Lacoste Pledges to Cut Forced Uighur Labor from Chinese Supply Chain](https://www.lacosted.com/2020/lacoste-pledges-to-cut-forced-uighur-labor-from-chinese-supply-chain/) - Lacoste has joined Adidas in pledging to removed all forced Uighur labor from their Chinese supply chain - [Lacoste Makes 100,000 Masks In Corona Virus Response](https://www.lacosted.com/2020/lacoste-makes-100000-masks-in-corona-virus-response/) - Lacoste revealed Friday that volunteer workers at its historic factory in Troyes, France, produced 100,000 masks in recent weeks and they are being donated to essential businesses and nursing homes. The French lifestyle brand announced on Instagram that it had reached the impressive milestone with its production of masks: “The commitment of Lacoste teams in the - [An Update on Coverage of Lacoste's COVID-19 Response](https://www.lacosted.com/2020/an-update-on-coverage-of-lacostes-covid-19-response/) - Here's a round-up of all the latest coverage of Lacoste's production of masks in their factories. - [Lacoste and Other Fashion Brands Are Launching Digital Workshops & Live Q&As](https://www.lacosted.com/2020/lacoste-and-other-fashion-brands-are-launching-digital-workshops-live-qas/) - Lacoste is one of the brands trying to connect by inviting their Instagram followers to showcase their creativity with its #crocodraw project - [Lacoste doubles mask production to 200,000 for Covid-19 Response](https://www.lacosted.com/2020/lacoste-doubles-mask-production-to-200000-for-covid-19-response/) - TR Business reports that Lacoste has doubled their production of masks to 200,000 as part of their Covid-19 response - [Lacoste Begins Re-Opening Stores in the United States](https://www.lacosted.com/2020/lacoste-reopens-stores-implementing-new-guidelines/) - Lacoste has begun reopening its U.S. boutiques and outlet location by implementing a slew of new operational guidelines. - [Lacoste is Attempting To Renegotiate Its Real Estate Leases In the United States](https://www.lacosted.com/2020/lacoste-is-attempting-to-renegotiate-its-real-estate-leases-in-the-united-states/) - According to the Real Deal which covers New York City real estate issue, Lacoste is attempting to renegotiate its retail leases in the United States - [Lacoste Releases "Merci Lacoste" Polo Shirt To Raise Money For Covid-19](https://www.lacosted.com/2020/novak-djokovic-and-other-lacoste-tennis-stars-thank-covid-19-workers/) - Novak Djokovic And two other Lacoste tennis stars thanked COVID-19 Workers in an Instagram post that announced that all the revenue from a new polo shirt called the "Merci Polo" would be donated to partners fighting COVID-19 - [Fifty Dollar Lacoste Face Masks Sell Out Quickly](https://www.lacosted.com/2020/fifty-dollar-lacoste-face-masks-sell-out-quickly/) - A Lacoste loving blogger on Chicago Now wrote a post questioning the idea of fifty dollar Lacoste facemasks. However, the next day he had to write a new post announcing they had sold out. - [Lacoste 4th of July L12-12 Polo Shirt](https://www.lacosted.com/2020/lacoste-4th-of-july-l12-12-polo-shirt/) - I just picked up a new Lacoste Original Polo Shirt with the new American Flag version of the Lacoste Crocodile Logo. I picked a black version with initials on the sleeve. On sale it was only $98. The shirt is also available with multiple country's flags on the logo. Check it out at the Lacoste - [Chicago Sun Times Profiles Catherine Lacoste, the only amateur winner of the U.S. Women’s Open](https://www.lacosted.com/2020/chicago-sun-times-profiles-catherine-lacoste-the-only-amateur-winner-of-the-u-s-womens-open/) - The Chicago Sun Times has published a detailed profile of Catherine Lacoste, daughter of Rene Lacoste, and the only amateur winner of the U.S Women's Open. In the piece, they note that "Lacoste came by the athletic ability honestly as the daughter of Rene Lacoste and Simone Thione de la Chaume, who won the - [British GQ Profiles Louise Trotter, Lacoste's Creative Director](https://www.lacosted.com/2020/british-gq-profiles-louise-trotter-lacostes-creative-director/) - British GQ has come out with a lengthy interview with Louise Trotter, Lacoste's current creative director. - [Lacoste Semi-Annual Sale Has Thirty to Sixty Percent Savings](https://www.lacosted.com/2020/lacoste-semi-annual-sale-has-thirty-to-sixty-percent-savings/) - Lacoste is running an semi-annual sale that has thirty to sixty percent savings on selected items with free shipping. Check it out below: - [Lacoste Names New North American And Latin American CEOs](https://www.lacosted.com/2020/lacoste-names-new-north-american-and-latin-american-ceos/) - Lacoste has named Robert Aldrich as North American CEO and Pedro Zannoni as CEO of Latin America. - [Belgian Rapper Romeo Elvis Unveils Lacoste Collaboration on Instagram](https://www.lacosted.com/2020/belgian-rapper-romeo-elvis-unveils-lacoste-collaboration-on-instagram/) - The Lacoste obsessed, Belgian rapper Romeo Elvis has unveiled his new collaboration with Lacoste on Instagram - [Izod And Lacoste Brand Confusion Persists To This Day](https://www.lacosted.com/2020/izod-and-lacoste-brand-confusion-persists-to-this-day/) - Lacoste and Izod have not been connected brands since the early nineteen-nineties, but apparently the brand confusion persists to this day among some people. - [Indian Manufacturer of Counterfeit Lacoste Shut Down](https://www.lacosted.com/2019/indian-manufacturer-of-counterfeit-lacoste-shut-down/) - The Delhi High Court has upheld an infringement suit against Amit Apparels - [Lacoste Goes After Counterfeit Goods in India](https://www.lacosted.com/2018/lacoste-goes-after-counterfeit-goods-in-india/) - Lacoste S.A has prevailed in a counterfeit court case brought against two Noida-based firms for the sale of counterfeit Lacoste products. - [Lacoste Adopting Stronger Trademark Enforcement Strategy in India](https://www.lacosted.com/2020/lacoste-adopting-stronger-trademark-enforcement-strategy-in-india/) - The India Business Law Journal reports that they are seeing increased cases where global brands are bringing trademark infringement cases against local Indian entities. - ["Keep the Croc Close to Your Heart" - Lacoste Spring Sale](https://www.lacosted.com/2020/keep-the-croc-close-to-your-heart-lacoste-spring-sale/) - Lacoste has launched their Spring sale with the slogan "Keep the Croc Close to Your Heart." They are offering up to 50% off on some of their classic fashion items. You can see the details on the sale page on the Lacoste site. - [Lacoste Heritage Badge Polo Shirt](https://www.lacosted.com/2020/lacoste-heritage-badge-polo-shirt/) - Lacoste continues to come out with variations on their classic polo shirt. One of the latest ones is the Heritage Badge polo shirt. - [Looking Back At Lacoste's Fall 2020 Ready-To-Wear Collection](https://www.lacosted.com/2020/looking-back-at-lacostes-fall-2020-ready-to-wear-collection/) - Even though Covid-19 is dominating the news, we're trying not to forget about fashion. So, here's a look back at Vogue's review of Lacoste's Fall 2020 ready-to-wear collection. - [Lacoste collaborates with French rap star Moha La Squale](https://www.lacosted.com/2018/lacoste-collaborates-with-french-rap-star-moha-la-squale/) - Vogue France has a sneak peak at Lacoste's latest collaboration aimed at bringing a more "street aware" style to Lacoste. As Vogue notes: - [Lacoste Teams Up Again With Japanese Fashion Brand BEAMS](https://www.lacosted.com/2018/lacoste-teams-up-again-with-japanese-fashion-brand-beams/) - After a successful collaboration during the Summer of 2018, Lacoste has again joined with the Japanese fashion brand BEAMS for a new Fall/Winter 2018 collection. - [Lacoste Teaming Up With Multiple Outerwear Makers For Fall 2019 Line](https://www.lacosted.com/2019/lacoste-teaming-up-with-multiple-outerwear-makers-for-fall-2019-line/) - According to reports Lacoste is teaming up with five different outerwear makers to produce jackets for their upcoming Fall line - [A New Business Report on the Global Long Sleeve T-shirt Market Featuring Lacoste Released](https://www.lacosted.com/2020/a-new-business-report-on-the-global-long-sleeve-t-shirt-market-featuring-lacoste-released/) - A new business intelligence report released by HTF MI with the title “Global Long Sleeve T-shirt Market Research Report 2020” analyzes key manufacturers and business segments. - [New Report on the Polo Shirt Market 2020-2026 That Includes Lacoste](https://www.lacosted.com/2020/new-report-on-the-polo-shirt-market-2020-2026-that-includes-lacoste/) - A new business report on the outlook for the polo shirt market over the next five years has been released - [Lacoste’s Signature Crocodile Logo Gets Triple Whimsical Makeovers by Three Artists](https://www.lacosted.com/2020/lacostes-signature-crocodile-logo-gets-triple-whimsical-makeovers-by-three-artists/) - This Spring, Lacoste’s signature green crocodile logo will receive triple makeovers from three artists, Samuel Borkson and Arturo Sandoval III of #FriendsWithYou, #Jeremyville, and #JeanMichelTixier. Known for their optimistic graphics and positive world view, they have translated the French house’s timeless classics style with joyful, off-beat, and colorful range of ready-to-wear pieces in three limited-edition collections. - [Lacoste Reopens Singapore Changi Airport Terminal Two Store](https://www.lacosted.com/2020/lacoste-reopens-singapore-changi-airport-terminal-two-store/) - On March 20th, Lacoste announced the reopening of a Le Club duty free store in Singapore Changi Airport Terminal Two. The company says the 700 square foot store aims to "offer a premium shopping experience to local and international travelers." Currently operating more than 170 travel retail boutiques worldwide, Lacoste is looking to strengthen and - [Lacoste Helping With The Fight Against Covid-19](https://www.lacosted.com/2020/lacoste-helping-with-the-fight-against-covid-19/) - Lacoste is helping with the Fight Against Covid-19 by making masks and other protective gear - [Latest Lacoste News And Sales For February 28th, 2020](https://www.lacosted.com/2020/latest-lacoste-news-and-sales-for-february-28th-2020/) - Felipe Oliveira Baptista, who was formerly Lacoste's head of design, debuted his first collection for Kenzo at Paris Fashion Week. - [Latest Lacoste News and Sales For February 21st, 2020](https://www.lacosted.com/2020/latest-lacoste-news-and-sales-for-february-21st-2020/) - The latest sales and news about Lacoste for February 21st, 2020. Introducing the Paris Polo, a new design with hidden buttons. - [Latest Lacoste News and Sales For February 14th](https://www.lacosted.com/2020/latest-lacoste-sale-offers/) - The latest sales and news about Lacoste. - [Check Out The Lacoste Sport Line Of Clothing](https://www.lacosted.com/2020/check-out-the-lacoste-sport-line-of-clothing/) - New items in the Lacoste Sport Line of Clothing include Noko Djokovic items and printed breathable sport polos. - [These Are The Lacoste Ads That Follow Me Around The Web](https://www.lacosted.com/2019/these-are-the-lacoste-ads-that-follow-me-around-the-web/) - Running a site about Lacoste, I tend to see a lot of Lacoste ads on other web sites. Here's the latest ads they are using to re-target me. - [Lacoste Offers 30% Off In Holiday Kickoff Sale](https://www.lacosted.com/2019/lacoste-offers-30-off-in-holiday-kickoff-sale/) - Lacoste is offering 30% off until November 26th, 2019 - [Lacoste Launches Croco Magic Line for Winter 2019](https://www.lacosted.com/2019/lacoste-launches-croco-magic-line-for-winter-2019/) - Lacoste has launched a new line for Winter 2019 called "Croco Magic" It features a new logo made entirely of smaller versions of the logo - [Lacoste Is Gearing Up For the US Open Tennis Tournament](https://www.lacosted.com/2019/lacoste-is-gearing-up-for-the-us-open-tennis-tournament/) - In a recent story, Footwear News reports on the efforts of Adidas, K-Swiss and Lacoste to prepare special retail events and products for the upcoming US Open - [Lacoste's London Store Features Exclusive Save Our Species Logo](https://www.lacosted.com/2019/lacostes-london-store-features-exclusive-save-our-species-logo/) - Lacoste transformed its Covent Garden store by replacing the crocodile with the Yemeni Mouse-Tailed Bat. - [Lacoste Unveils New Clothing Line Celebrating the Los Angeles Olympics](https://www.lacosted.com/2019/lacoste-unveils-new-clothing-line-celebrating-the-los-angeles-olympics/) - Lacoste has unveiled a new clothing range celebrating the 1984 Los Angeles Olympics. The new line is a result of a three year licensing agreement the IOC has signed with Lacoste. - [Lacoste Unveils New Store in Singapore's Changi Airport](https://www.lacosted.com/2019/lacoste-unveils-new-store-in-singapores-changi-airport/) - Travel retail continues to be a major part of Lacoste's strategy - [EU Trademark Court Upholds Ban on Mention of Lacoste by "Smell Alike" Perfume Manufacturer](https://www.lacosted.com/2019/eu-trademark-court-upholds-ban-on-mention-of-lacoste-by-smell-alike-perfume/) - The Alicante Provincial Court (acting as the EU Trademark Court) dismissed Equivalenza Retail, SL's appeal against the 2017 judgement in which it had been sentenced for infringing various perfume trademarks owned by Hugo Boss, Gucci and Lacoste. - [Lacoste Agrees To Stop Using Mohair](https://www.lacosted.com/2018/lacoste-agrees-to-stop-using-mohair/) - In response to video footage shot by PETA Asia showing animal cruelty, Lacoste has agreed to stop using mohair - [Lacoste's New Head of UK and Ireland Is Jamie Givens](https://www.lacosted.com/2018/lacostes-new-head-of-uk-and-ireland-is-jamie-givens/) - According to Fashion United UK, Lacoste has confirmed the appointment of Jamie Givens as their new Chief Executive for the UK and Ireland - [Forty Percent Off Of Lacoste During Cyber Monday Sale](https://www.lacosted.com/2018/forty-percent-off-of-lacoste-during-black-friday-sale/) - You can get up to forty percent off of all Lacoste fashion at the Lacoste website using the coupon code Sale40 today. - [Lacoste Reduces Planned Layoffs In Catalonia](https://www.lacosted.com/2018/lacoste-reduces-planned-layoffs-in-catalonia/) - Lacoste announced in early October that they would be laying off all the workers in their Catalonian warehouse, many of the administrative staff, as well as reducing store personnel. - [Lacoste Reopens Buenos Aires Store After Renovation](https://www.lacosted.com/2018/lacoste-reopens-buenos-aires-store-after-renovation/) - On October 19th, Lacoste reopened its renovated store located on the first floor of the Unicenter Shopping Center in Buenos Aires. - [Why Is Lacoste So Popular In the Philippines?](https://www.lacosted.com/2018/why-is-lacoste-so-popular-in-the-philippines/) - Over thirty-two percent of Lacosted's traffic comes from the Philippines, making it the largest source of traffic for this blog. - [Lacoste Goes After Counterfeiters In Florida Federal Court](https://www.lacosted.com/2018/lacoste-goes-after-counterfeiters-in-florida-federal-court/) - On October 10th, Lacoste filed a complaint in the U.S. District Court for the Southern District of Florida against dozens of online merchants accusing them of violating Federal trademark laws. - [Lacoste and Disney Celebrate Their Anniversaries With A Joint Collection](https://www.lacosted.com/2018/lacoste-and-disney-celebrate-their-anniversaries-with-a-joint-collection/) - Lacoste and Disney are joining together to release a new Fall line for a joint anniversary celebration of Lacoste’s 85th anniversary and Mickey and Minnie Mouse’s 90th anniversary - [Lacoste Store at Changi Airport in Singapore](https://www.lacosted.com/2011/lacoste-store-at-changi-airport-in-singapore/) - Lacoste Store at Changi Airport, Singapore - [Lacoste Launches New Kyoto Line Of One-Hand Watches](https://www.lacosted.com/2018/lacoste-launches-new-kyoto-line-of-one-hand-watches/) - Lacoste has launched a brand new line of men's one-hand watches. Named Kyoto, all the watches in the new collection have a single hand - [Lacoste Watches](https://www.lacosted.com/2011/lacoste-watches/) - Lacoste has been promoting their watches lately. You can find them at their online store. I'm a big fan of their Black and Blue Montreal watch, and I'm probably going to pick one up soon. The plain Montreal Black watch is pretty nice also. Overall, though, I think the line has too many plasticy watches. - [Lacoste Watches](https://www.lacosted.com/2014/lacoste-watches-2/) - A shot of the Lacoste Watch display at the local Macy's store in Palo Alto. - [Lacoste Opens New Store at Shila IPark Duty Free Store in Seoul, Korea](https://www.lacosted.com/2018/lacoste-opens-new-store-at-shila-ipark-duty-free-store-in-seoul-korea/) - As part of its continuing expansion in duty free shopping areas, Lacoste has opened a new store within Shilla IPark Duty Free in Seoul, Korea. - [Twenty Seven Color Block Polo Shirt](https://www.lacosted.com/2018/twenty-seven-color-block-polo-shirt/) - I love this style of Lacoste polo shirt, and I own several. In fact, it's the shirt I used for illustrating a lot of the points I look for when determining the authenticity of Lacoste shirts. - [Lacoste Names Louise Trotter as Creative Director](https://www.lacosted.com/2018/lacoste-names-louise-trotter-as-creative-director/) - Lacoste has named Louise Trotter as their new creative director. Her appointment marks the first time a woman has sat at the creative helm of the French sportswear brand. - [UK Shopkeeper Convicted Of Selling Fake Lacoste Goods](https://www.lacosted.com/2018/uk-shopkeeper-convicted-of-selling-fake-lacoste-goods/) - Showing that the danger of buying fake Lacoste goods is not restricted to online, a Northern UK retailer in Blackhall, County Durham was convicted and fined for selling counterfeit Lacoste, - [Lacoste Store on the Champs-Élysées](https://www.lacosted.com/2018/lacoste-store-on-the-champs-elysees/) - Here's a couple of photos of the Lacoste store on the Champs-Élysées that I took on a visit to Paris - [Buying Vintage Lacoste on Etsy](https://www.lacosted.com/2018/buying-vintage-lacoste-on-etsy/) - One of the best places I've found to buy vintage Lacoste is on Etsy. Just type the term "Vintage Lacoste" into the search box, and you will find a lot of reasonably-priced items for sale. Remember, before you buy, it's important to check for whether the items for sale are counterfeit or not. Luckily, most - [Izod Recruits Aaron Rogers and Colin Jost For New Ad Campaign](https://www.lacosted.com/2018/izod-recruits-aaron-rogers-and-colin-jost-for-new-ad-campaign/) - Izod, the perennial runner-up to Lacoste, has launched a new ad campaign that marks an attempt to make the brand more relevant year-round - [Lacoste Reissues Classic Designs For Its 85th Anniversary](https://www.lacosted.com/2018/lacoste-reissues-classic-designs-for-its-85th-anniversary/) - As part of the celebration of its eighty-fifth anniversary, Lacoste is reissuing classic designs from its past. The reissues include the classic, short-sleeved polo from 1933 - [Get The Lacoste Shirt Novac Djokovic Has Been Wearing At The 2018 US Open](https://www.lacosted.com/2018/get-the-lacoste-shirt-novac-djokovic-has-been-wearing-at-the-2018-us-open/) - Novac Djokovic has been cruising through the 2018 US Open while wearing a shirt created just for him by Lacoste. Now, though, you too can buy it. - [Lacoste's Pour Femme Intense Top Women's Perfume For Fall](https://www.lacosted.com/2018/lacostes-pour-femme-intense-top-womens-perfume-for-fall/) - According to the Daily Mail, Lacoste's Pour Femme Intense perfume ranks number one on the list of women's perfumes that will be worn this Fall - [Technifibre CEO Nicolas Préault Discusses the Merger With Lacoste](https://www.lacosted.com/2018/technifibre-ceo-nicolas-preault-discusses-the-merger-with-lacoste/) - CEO Nicolas Préault of tennis racket maker Technifibre was was recently interviewed on how the merger with Lacoste is going. - [Novak Djokovic Claims Switching to Lacoste Was Key to Beating Kei Nishikori](https://www.lacosted.com/2018/novak-djokovic-claims-switching-to-lacoste-was-key-to-beating-kei-nishikori/) - Novak Djokovic Claims Switching to Lacoste Was Key to Beating Kei Nishikori at Wimbledon last year. He will next face him in US Open semi-final - [Lacoste Launches New Fall/Winter 2018 Novak Djokovic Collection](https://www.lacosted.com/2018/lacoste-launches-new-fall-winter-2018-novak-djokovic-collection/) - Last night, in New York, Novak Djokovic visited the Lacoste boutique at Macy’s Herald Square to celebrate the launch of Lacoste’s new Fall/Winter 2018 Novak Djokovic collection. Djokovic took pictures with his fans, and also spent time with kids from the CityParks’ Foundation Tennis Academy. These students had won the chance to meet him by writing essays - [Lacoste Hosts Pool Party at Las Vegas's Encore Beach Club](https://www.lacosted.com/2018/lacoste-hosts-pool-party-at-las-vegas-encores-beach-club/) - Lacoste and Shoe Palace held a raucous pool party at the Encore Beach Club in Las Vegas last Sunday. DJ Diplo performed for their vendors while wearing Lacoste sliders. This party is part of Lacoste's push to raise their profile in the United States in response to continuing strong demand for Lacfoste products. Footwear News - [Another Fake Lacoste on Ebay](https://www.lacosted.com/2018/another-fake-lacoste-on-ebay/) - I've written before about how many of the Lacoste shirts for sale on Ebay are fakes, but most are not as obvious as this one: A Three Button Lacoste Polo? Three buttons, none of which are sewed on straight? Don't be fooled, check out my instructions on detecting fake Lacoste. - [Lacoste to Outfit Paris 2024 Olympic and Paralympic Games Bid Committee](https://www.lacosted.com/2016/lacoste-to-outfit-paris-2024-olympic-and-paralympic-games-bid-committee/) - Lacoste on Tuesday announced it is the official supplier of the Paris 2024 Olympic and Paralympic Games Bid Committee. The iconic sportswear brand, whose founder is tennis champion René Lacoste, scooped an Olympic medal himself in 1924, is in familiar territory as the official outfitter of the French Olympic and Paralympic teams. “We are proud - [Internet Sensation Ken Bone Films Izod Ad](https://www.lacosted.com/2016/internet-sensation-ken-bone-films-izod-ad/) - Ken Bone and his red Izod sweater became an internet sensation after the second Trump-Clinton debate. Now Izod has featured him and multiple red Izod sweaters in a new ad: - [Fortune Article on How Lacoste Retooled Its Brand](https://www.lacosted.com/2016/fortune-article-on-how-lacoste-retooled-its-brand/) - Fortune has published an article on how Lacoste retooled its brand and once again made it fashionable: Back in the 1980s, Lacoste polo shirts were so ubiquitous in North America that the French brand’s popularity sparked a backlash, captured by the saying, “Save an alligator, kill a prep.” The detractors were referring to the wrong - [Lacoste Live Studio has teamed up with Agi & Sam](https://www.lacosted.com/2016/lacoste-live-studio-has-teamed-up-with-agi-sam/) - Lacoste Live Studio has teamed up with Agi & Sam, the new mavens of menswear, for a capsule collection that's made for a contemporary lifestyle. Inspired as much by Russian modernism as the Lacoste sporting DNA, these highly adaptable pieces shift easily from office to evening without breaking stride. Stylish with a good sense of - [Lacoste Launches Chantaco Bag Collection](https://www.lacosted.com/2016/lacoste-launches-chantaco-bag-collection/) - The sporting clothes brand Lacoste will be showcasing the Chantaco bag collection for men at TFWA Cannes. The range will be available in stores from spring/summer 2017. The Chantaco collection (pictured below) is made from high quality materials and this leather line for men is both elegant and sport-inspired. With a nod to the brand - [Lacoste To Sponsor President's Cup for Next Nine Years](https://www.lacosted.com/2016/196/) - Lacoste has signed a nine-year deal to be the official apparel provider of the Presidents Cup, the biennial matchplay tournament which pits the best golfers from the USA against a Rest of the World team, excluding Europe. The French brand will sponsor the event through 2025, beginning with the 2017 edition in New Jersey. In contrast - [Izod Celebrates National Golf Day](https://www.lacosted.com/2016/izod-celebrates-national-golf-day/) - Izod celebrated National Golf Day with this post on Instagram. Celebrate #NationalGolfDay—no matter where you are. #WebbSimpson #Golfstagram #Golf⛳ A video posted by IZOD (@izod) on Oct 4, 2016 at 3:06pm PDT - [French Designer Jean-Paul Goude Unveils A New Lacoste Crocodile Logo](https://www.lacosted.com/2016/french-designer-jean-paul-goude-unveils-a-new-lacoste-crocodile-logo/) - French designer Jean-Paul Goude unveiled a new unique Lacoste crocodile logo for his collaboration with Lacoste. "It was an invitation, a real carte blanche. It was Jean-Paul Goude who was to express his vision, to make decisions, [and] give his interpretation of the crocodile," wrote creative director Felipe Oliveira Baptista on Instagram, about the collection and - [Lacoste's 80th Anniversary Brand Show in Manila](https://www.lacosted.com/2014/lacostes-80th-anniversary-brand-show-in-manila/) - As part of its 80th anniversary celebration, Lacoste is unveiling a unique "cubist" brand show in Manila. It will be on display at the Shangri-La Plazas East Atrium from January 10-12 and January 14-16, 2014. According to Business World Weekender, the display consists of three cubes containing photos and artifacts from the company's history: The first - [Lacoste to close their only South Carolina Retail Location](https://www.lacosted.com/2014/lacoste-to-close-their-only-south-carolina-retail-location/) - According to the Post and Courier, Lacoste will be closing down their only South Carolina retail location. The store in Charleston will close on January 25th, 10 years after it opened. This means the nearest Lacoste store for Charleston residents is in North Carolina. That's quite the drive! - [Lacoste Launching New Ad Campaign With Tag Line "Life Is A Beautiful Sport"](https://www.lacosted.com/2014/lacoste-launching-new-ad-campaign-with-tag-line-life-is-a-beautiful-sport/) - Lacoste previewed its new ad campaign, with the tag line "Life is a Beautiful Sport," at a party held last Friday as part of Paris men's fashion week. The campaign premiers on French television on February 7 the same day as the opening ceremony of the Winter Olympics in Sochi, because French athletes will be - [What is Lacoste's New Tagline? ](https://www.lacosted.com/2014/what-is-lacostes-new-tagline/) - So, officially Lacoste's new tagline is "Life is a Beautiful Sport," but on Lacoste's Twitter feed it appears to be "2014 is Beautiful, or even "Live Beautifully." Those are all very different things. See the tweet below: 2014 is Beautiful. Tune in Feb 7th for our new campaign & film. Experience the celebration: http://t.co/Eedc51xxNm pic.twitter.com/yGa4Pp6Qaq - [Lacoste Store on the Champs-Élysées, Paris](https://www.lacosted.com/2013/lacoste-store-on-the-champs-elysees-paris/) - Here's a shot of the Lacoste store on the Champs-Élysées I took on my last trip to Paris - [Lacoste Spring 2014 Gallery](https://www.lacosted.com/2013/lacoste-spring-2014-gallery/) - The New York Post has a gallery from the Lacoste Spring 2014 event. - [Gustavo Kuerten named new Lacoste Ambassador](https://www.lacosted.com/2012/gustavo-kuerten-named-new-lacoste-ambassador/) - Brazilian tennis star, Gustavo Kuerten has been named the new Lacoste Ambassador for the next five years, and he will appear in Lacoste's "unconventional chic" campaign. Here's the press release Lacoste has announced Brazilian tennis player Gustavo Kuerten as its new ambassador for five years and will be featured in the new “Unconventional Chic” advertising campaign. The - [Lacoste on Ebay](https://www.lacosted.com/2012/lacoste-on-ebay/) - If you are looking for a convenient place to buy vintage Lacoste (or even new Lacoste) fashion, then Ebay is a good place to start. Be warned, however, that there have been a lot of reports of fake Lacoste and Izod items being offered for sale there. While I've never personally experienced this, you should - [Lacoste Launches New "Rouge" Fragrance for Men](https://www.lacosted.com/2012/lacoste-launches-new-rouge-fragrance/) - Lacoste has launched a new addition to their fragrance line called Rouge. The fragrance is based on a blend of three spices: ginger, black pepper and cardamom - [Jonathan Adler on Designing for Lacoste](https://www.lacosted.com/2012/jonathan-adler-on-designing-for-lacoste/) - A story in the Star entitled Jonathan Adler: Lacoste fan and designer, features an interview with Jonathan Adler about his new line for Lacoste. JONATHAN Adler is all huge smiles and sparkling eyes as he strolls in for our interview. The American home furnishings and interior designer is undeniably preppy and boyishly handsome in a Lacoste - [Fashionably First Wednesday: Industry Mixer with Google Places](https://www.lacosted.com/2012/fashionably-first-wednesday-industry-mixer-with-google-places/) - Lacosted attended the latest FashionTech meet up up John Colins in San Francisco yesterday. It was called "Fashionably First Wednesday: Industry Mixer with Google Places." You can see the details here. - [Lacoste Goes Mad For Plaid, I'm a Lot Less Enthusiastic](https://www.lacosted.com/2011/lacoste-goes-mad-for-plaid-im-a-lot-less-enthusiastic/) - Lacoste releases plaid shirts for men. I'm less than enthusiastic - [More on Anders Breivik and Lacoste](https://www.lacosted.com/2011/more-on-anders-breivik-and-lacoste/) - As we previously reported in our post titled Lacoste wants Anders Brevik to Stop Wearing Their Brand, Ander Breivik's penchant for wearing Lacoste has been a nightmare for the brand - [Lacoste's New Designer, Felipe Oliveira Baptista Debuts His First Full Line at Fashion Week](https://www.lacosted.com/2011/lacostes-new-designer-felipe-oliveira-baptista-debuts-his-first-full-line-at-fashion-week/) - Lacoste's new designer debuted his first full line at 2011 Fashion Week. As the New York Times noted: Felipe Oliveira Baptista had a nice debut at Lacoste this morning with a collection that featured women’s looks largely based on rugby shirts, some cool outerwear pieces and, for men, a larger-than-usual piqué used on blazers and polo shirts that - [More Lacoste Fashion Week Roundup](https://www.lacosted.com/2011/more-lacoste-fashion-week-roundup/) - Here's a wider sampling of the reaction to the show featuring Lacoste's new Spring/Summer line for 2012. The New York Times said "Felipe Oliveira Baptista had a nice debut at Lacoste this morning with a collection that featured women's looks largely based on rugby shirts ..." The Telegraph said "Felipe Oliveira Baptista's first collection for Lacoste offered more - [Lacoste Wants Mass Murderer Anders Breivik Banned From Wearing Their Brand](https://www.lacosted.com/2011/lacoste-wants-mass-murderer-anders-breivik-banned-from-wearing-their-brand/) - Lacoste is aghast at the news that mass murderer Anders Breivik keeps wearing their shirts to court. Reportedly, Anders, who is charged with 77 murders, has stated that Lacoste is his favorite brand. Afraid that the association with Anders will hurt their brand, Lacoste has asked the Norwegian police to ban Anders from wearing their - [Gossip Girl Star Ed Westwick Picks Up A Lacoste Polo Shirt In Every Available Color](https://www.lacosted.com/2011/gossip-girl-star-ed-westwick-picks-up-a-lacoste-polo-shirt-in-every-available-color/) - Reportedly, after watching the 2011 US Open from the Lacoste Suite, Gossip Girl star Ed Westwick "made sure to pick up a polo shirt in every color from the Lacoste boutique, and he even walked out sporting a pink one." More details at People Magazine. ## Pages - [Detecting Counterfeit Ralph Lauren Polo Shirts in 2026](https://www.lacosted.com/detecting-counterfeit-ralph-lauren-polo-shirts/) - Easy methods to tell whether your Ralph Lauren polo shirt is fake or real. Don't be fooled by cheap counterfeits! - [Detecting Counterfeit Lacoste In 2026](https://www.lacosted.com/detecting-counterfeit-lacoste/) - A detailed guide on how to determine whether a Lacoste shirt or bag that you are buying is genuine or counterfeit in 2026. Don't be fooled by fake Lacoste. - [Biography of René Lacoste, Tennis Player and Founder of Lacoste](https://www.lacosted.com/rene-lacoste/) - Detailed Biography of René Lacoste, French tennis player and businessman, known as "Le Crocodile," and the founder of the Lacoste fashion brand - [Lacoste Alligator? No, It's The Lacoste Crocodile Logo](https://www.lacosted.com/the-lacoste-crocodile-logo/) - The Lacoste logo is not an alligator. It is a crocodile and represents founder Rene Lacoste, nicknamed "The Crocodile," and it has appeared on Lacoste's shirts from the beginning of the brand. - [André Gillier: Unknown Cofounder of Lacoste](https://www.lacosted.com/andre-gillier-cofounder-of-lacoste/) - André Gillier, the little-known co-founder of Lacoste fashion, was an innovative French textile manufacturer, nicknamed the "industrial philanthropist." - [The Original Lacoste Polo Shirt](https://www.lacosted.com/the-original-lacoste-polo-shirt/) - A detailed look at the history and features of the original Lacoste polo shirt including how to identify counterfeit shirts. - [Was René Lacoste Black?](https://www.lacosted.com/was-rene-lacoste-black/) - One of the most popular queries that drives traffic to this site is whether René Lacoste was black or was Rene Lacoste a black man? - [The History Of The Lacoste Company From Its Founding To Now](https://www.lacosted.com/history-of-lacoste/) - A detailed history of the Lacoste company from its founding by Rene Lacoste as a polo shirt manufacturer to its current status as a global fashion brand. - [Bernard Lacoste](https://www.lacosted.com/bernard-lacoste/) - Bernard Lacoste turned the family sportswear and polo shirt business founded by his father, René Lacoste, into a major designer clothing brand. - [The Ralph Lauren Polo Shirt](https://www.lacosted.com/the-ralph-lauren-polo-shirt/) - Although I'm a Lacoste fanatic, I'm still interested in other brands of Polo Shirts. In particular, I've always had a weakness for Ralph Lauren polo shirts. In my mind, they are the only real rival to original Lacoste polo shirts. So, I've written this post on the history of Ralph Lauren polo shirts. If you - [About Lacosted](https://www.lacosted.com/about/) - Lacosted is dedicated to Lacoste, Ralph Lauren Polo and vintage Izod/Lacoste fashion. It's the work of someone who is a big fan of the brands, but it has no connection to the Lacoste, Ralph Lauren Polo or Izod brands or their parent corporations. 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