One of the best places I’ve found to buy vintage Lacoste is on Etsy. Just type the term “Vintage Lacoste” into the search box, and you will find a lot of reasonably-priced items for sale. Remember, before you buy, it’s important to check for whether the items for sale are counterfeit or not. Luckily, most of the items shown on Etsy, show enough photos for you to make some basic checks before you buy. In particular, most of the listings show good views of the logo, which is one of the easiest ways to check for fake merchandise. So, good hunting!
Izod, the perennial runner-up to Lacoste, has launched a new ad campaign that marks an attempt to make the brand more relevant year-round and which is the most expensive advertising series that they have every done. The theme of the ads are typical menswear cliches, and Izod recruited Aaron Rogers and Colin Jost, from Saturday Night Live, to bring the spots to life:
“The brand is uniquely strong in the spring and summer, around golf and around the beach holiday, summer holiday vacation. We have a really great strength in those businesses,” said Mike Kelly, CMO, PVH Heritage Brands Marketing and chief innovation officer, PVH. “I want to make sure that we are seen year-round and that we get our due in the fall as well. Aligning with football, aligning with evening parties and get-togethers helps us do that.”
Read more on the campaign at Adweek.
As part of the celebration of its eighty-fifth anniversary, Lacoste is reissuing classic designs from its past. The reissues include the classic, short-sleeved polo that broke the long-sleeve tennis tradition craze during the 30’s, the elegant 40’s sweater knit polo, and the 1970s color block and 1990s color shock polo shirts.
All of the re-released items have a label with a version of the original Lacoste logo.
You can see the whole collection on the Eighty-Fifth Anniversary Page at Lacoste.
Novac Djokovic has been cruising through the 2018 US Open and he’s been doing it in style wearing a shirt created just for him by Lacoste. Now, though, you too can buy the MEN’S SPORT PRINT TECHNICAL JERSEY POLO – NOVAK DJOKOVIC ON COURT PREMIUM EDITION from Lacoste.The shirt is an ultra-dry jersey polo featuring raglan sleeves, a ribbed two-button polo collar and a breathable mesh panel on the back. It also has an exclusive Novak Djokovic logo, and (of course) a green crocodile logo on the chest.
Best of all, it comes in a wild, eye-catching graphic print. Get one before they are retired, and you have to live with the regret.
Djokovic set up a US Open semi-final clash with Japanese ace Kei Nishikori by beating John Millman 6-3, 6-4, 6-4 this morning in the US Open. Djokovic last played, and beat Nishikori at Wimbledon, and he credits his switch to Lacost from Uniqlo for the victory:
“I played him once I think since I changed to Lacoste from Uniqlo, so I think Uniqlo was the key of the success. That was a very bad joke. Yeah, it’s 1am, guys. I’m sorry. I’m just trying to make this interesting.”
Lacoste has released a new version of their Carnaby Evo Sneaker. According to Lacoste,
“The Carnaby Evo BL is an iconic on-court style crafted from premium leather, with contrast heel detailing and signature Lacoste design lines. Team with a crisp white shirt and jeans.”
It has the following specs:
- Leather uppers
- Rubber outsole with tennis-inspired tread
- Mesh lining
- Contrast color binding at heel tab
- 83.5% Leather (Timbo ss) 16.5% Synthetic (PU)
Da Man magazine notes “With a heritage-inspired duotone colour palette and minimalist aesthetic, the Carnaby Evo pieces can lend a touch of sophistication to any outfit, whatever your mood or destination.”