According to the Post and Courier, Lacoste will be closing down their only South Carolina retail location. The store in Charleston will close on January 25th, 10 years after it opened. This means the nearest Lacoste store for Charleston residents is in North Carolina. That’s quite the drive!
Lacoste previewed its new ad campaign, with the tag line “Life is a Beautiful Sport,” at a party held last Friday as part of Paris men’s fashion week. The campaign premiers on French television on February 7 the same day as the opening ceremony of the Winter Olympics in Sochi, because French athletes will be wearing outfits designed by Lacoste during the ceremony.
You can read more details about the campaign launch at Women’s Wear Daily.
So, officially Lacoste’s new tagline is “Life is a Beautiful Sport,” but on Lacoste’s Twitter feed it appears to be “2014 is Beautiful, or even “Live Beautifully.” Those are all very different things. See the tweet below:
— LACOSTE USA (@LACOSTE) January 20, 2014
As part of its 80th anniversary celebration, Lacoste is unveiling a unique “cubist” brand show in Manila. It will be on display at the Shangri-La Plazas East Atrium from January 10-12 and January 14-16, 2014. According to Business World Weekender, the display consists of three cubes containing photos and artifacts from the company’s history:
The first cube showcases the iconic polo shirt, with a carefully curated collection of polos over the years, including the Holiday Collector’s Series, where each year since 2006, the brand features guest artists to reimagine the classic polo. A film loop tell the story of the iconic L.12.12 polo shirt, the brand’s evolution through the decades, and the Polo of the Future.
The second cube contains a cabinet of Crocodile Curiosities: the various shapes and sizes, colors and contexts that the Lacoste crocodile logo has adopted and adapted to over the decades during its natural evolution.
The third cube houses a collection of images from the brand archives with film clips of current Creative Director Felipe Oliveira Baptista and Design Director Christophe Pillet. Outside the cube, a window showcases tennis dresses from the 1970s when the brand started seriously producing women’s sportswear.
I’m hoping the display comes to California some time, so I can see it, myself.
A shot of the Lacoste Watch display at the local Macy’s store in Palo Alto.