Jean René Lacoste (July 2, 1904 – October 12, 1996) was a French tennis player and businessman. He was nicknamed “the Crocodile” by fans because of his tenacity on the court; he is also known worldwide as the namesake of the Lacoste tennis shirt, which he introduced in 1929.
Lacoste was one of The Four Musketeers, French tennis stars who dominated the game in the 1920s and early 1930s. He won seven Grand Slam singles titles in the French, American, and British championships but never made the long trip to Australia to play in their championships. He was the world number one player for both 1926 and 1927.
In 1933, Lacoste founded La Société Chemise Lacoste with André Gillier. The company produced the tennis shirt which Lacoste often wore when he was playing, which had an alligator (generally thought to be a crocodile) embroidered on the chest.
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