Lacoste has launched a new addition to their men’s fragrance line called Rouge. The fragrance is based on a blend of three spices: ginger, black pepper and cardamom. It also includes acacia wood, golden Laos benzoin and labdanum. The result is supposed to be a masculine, energetic scent. You can read highly positive reviews of the new fragrance at News4Jax.com and Forbes, and you can buy it here.
Rouge is the latest addition to Lacoste’s line of men’s perfumes which previously included Blanc, Bleu and Vert. I’ve not been able to find good sales figures for Lacoste’s perfume line, but you have to wonder if this is one brand extension too far.
A story in the Star entitled Jonathan Adler: Lacoste fan and designer, features an interview with Jonathan Adler about his new line for Lacoste.
JONATHAN Adler is all huge smiles and sparkling eyes as he strolls in for our interview. The American home furnishings and interior designer is undeniably preppy and boyishly handsome in a Lacoste polo shirt, upturned jeans and sneakers.
Despite a long flight from the United States and a whirlwind few days of events and interviews in Tokyo, Japan, Adler is warm and friendly, even asking enthusiastically about Malaysia. Really, he is a walking poster boy for his own design aesthetic, a vivacious, contemporary yet timeless style he dubs “happy chic”, that incorporates vibrant colours, funky motifs and a decidedly quirky sensibility.
The interview is full of details about Adler’s new collection, and his enthusiasm for Lacoste.
Lacoste announced today that Adrien Brody would be the new face of their spring collection:
This Spring, the Oscar-winning actor becomes the face of Lacoste’s new campaign.
Audacious, elegant, original and not afraid to go against conventions, Adrien Brody shares personality traits with Rene Lacoste, founder of the brand and tennis champion of the 1920s.
He is Unconventional Chic.
You can see an interview with Brody here.
Lacosted attended the latest FashionTech meet up up John Colins in San Francisco yesterday. It was called “Fashionably First Wednesday: Industry Mixer with Google Places.” You can see the details here.
As we previously reported in our post titled Lacoste wants Anders Brevik to Stop Wearing Their Brand, Ander Breivik’s penchant for wearing Lacoste has been a nightmare for the brand. In response, Lacoste has supposedly pressured Norwegian police to stop him from wearing their apparel at his court appearances. Unfortunately for Lacoste, there appears to be no way to stop him from doing so. Reportedly, for most of his court appearances, Breivik is refusing to wear anything other than his red Lacoste sweater. Well before he committed his crime, Brevik posted the following statement about Lacoste to his website:
“People like me are refined in short supply here, so I noticed that I draw much attention That’s the way I dress. There are mainly people with little refined or not grown here. I wear the best clothes mainly from my past life, that is to say, very expensive clothes, sweatshirts Lacoste.”
There is one sign of hope for Lacoste, though. At one recent hearing about whether he should be released from solitary confinement, Breivik did wear a suit. However, that gain is probably more than offset by the fact that the news report about the hearing, made much of the fact that Brevik “had shed his signature red Lacoste shirt, instead appearing in a suit and tie.” That adjective can’t be very pleasing to Lacoste.
For more details on the story, you can go here. and here.
Here’s a wider sampling of the reaction to the show featuring Lacoste’s new Spring/Summer line for 2012.
The New York Times said “Felipe Oliveira Baptista had a nice debut at Lacoste this morning with a collection that featured women’s looks largely based on rugby shirts …”
The Telegraph said “Felipe Oliveira Baptista’s first collection for Lacoste offered more than sporty loungewear for tennis widows.”
Elle said “At the Lacoste show this morning, there were still the polo shirts and the crisp, tennis court-ready pants that made it a household name—but if the collection proved anything, it’s that the label isn’t afraid of change.”
Lastly, FabSugar said “Felipe Oliveira Baptista redefined the term “sport chic” today for his debut as the creative director of French sportif brand Lacoste at New York Fashion Week.”
Overall, reaction to the new line seems to have been very positive.
Lacoste’s new designer debuted his first full line at 2011 Fashion Week. As the New York Times noted:
Felipe Oliveira Baptista had a nice debut at Lacoste this morning with a collection that featured women’s looks largely based on rugby shirts, some cool outerwear pieces and, for men, a larger-than-usual piqué used on blazers and polo shirts that looked nice and breathable. Mr. Baptista, who is Portuguese by birth, shows his own line in Paris and took over Lacoste this season from Chistophe Lemaire, who scooted over to Hermès.
“I grew up with Lacoste,” Mr. Baptista said. “It was a very big challenge to go and work with a brand that is so worldwide and enormous. I wanted to make things simple, but simple that doesn’t mean boring.”
Read more about the new clothing line at The New Guy at Lacoste.